How online re-targeting campaigns will help your business?
How online retargeting campaigns will help your business? Ad Re-targeting – People have a lot of confusion and concerns regarding any retargeting ad campaign. After all, this is not one of the simpler marketing strategies to understand and newcomers to marketing often find the concept to be foreign and difficult to grasp. This article, hopefully, can answer all the questions that you have with retargeting.
1. What exactly is Re-targeting?
As defined by Wikipedia, re-targeting is a display advertising technique, the display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.
The way an advertiser retargets an audience is with the help of display ads that show up on several sites across the Internet. As with all forms of retargeting, online retargeting works by pulling out information from you, courtesy of the cookies in your browser, and then displays an ad that will reflect what you have seen and experienced with a certain brand. Every ad shown will be subtly different to each user as this will depend on how they interacted with a brand campaign.
2. How does it Work with My Existing Ad Campaigns?
An important word to remember here is the word retargeting which simply means to target again. Re-targeting ad campaigns focus their efforts on those people who have visited your website through an existing ad campaign in place. If, for example, you have directed people to your website through a Google AdWords Campaign, the retargeting campaign would work in tandem with this and bring back a considerable number of those people who have an initial experience with your brand.
The retargeting campaign gives you the option of selecting viewers based on what they have seen on your website. Regardless of who you chose, it is certain that you can focus your attention and spend your money on people who have experienced your brand for themselves. A retargeting scenario would work as follows:
- The user browses the ad and sees your existing ad
· User clicks an ad and is directed to your website
· User goes to another website
· Re-targeting ad pops up in said site for the person to click
· Person clicks an ad and redirected to the website.
What is best about this scenario is that the initiated sequence, regardless of how the person came upon the website. The fact remains that they will undergo the process the moment they have successfully navigated through your website.
3. How does it Work?
How retargeting works is quite simple. An advertising agency will give you a pixel containing the ads to the website. Once placed, every person visiting the website, regarded as part of the audience. Every visitor €cookie€ embedded into the user’s browser. The retargeting ads will be looking for this cookie and, upon finding it and drawing the necessary information from it, will display an ad. The effectiveness of the campaign, determined by the number of people who received the cookie.
However, building your site’s traffic is important as the retargeting campaign has little to work within a site with little to no visitors. Thus, stabilizing your web traffic is a must before engaging in the retargeting campaign. Then given an option of which sites to have the ads displayed. With that, it is important to remember that you can only pick sites that support the display of 3rd party banner ads.
The best feature about this is that a person receives a burn pixel every time they convert which simply means viewing through the ad and clicking it. This pixel disables previous ads from repeatedly occurring at every site the person goes through and enabling the newer and sophisticated ads in your campaign to appear.
A lot of confusion and concerns regarding any retargeting ad campaign. After all, this is not one of the simpler marketing strategies to understand and newcomers to marketing often find the concept to be foreign and difficult to grasp. This article, hopefully, can answer all the questions that you have with retargeting.